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A Fast-reference Guide for Understanding the EU Accessibility Act – And How Chillistore Can Help You Be Prepared
Everyone wants an equal opportunity. And for the nearly 80 million people with disabilities living in the EU, help is coming in the form of comprehensive new legislation. The EU’s recently ratified “Accessibility Act” introduces a continent-wide set of standards for physical accessibility and, most important, for localization, accessibility standards for all aspects of your business.
While we commonly think of topics like wheelchair accessibility when this topic comes up, the far bigger aspect of this legislation hits localization close to home: connections and communications.
Items like deaf/blind access to ticket machines, cash machines, and digital services from online banking to eBooks and software now have defined standards of accessibility to take into account.
And we know what you’re thinking: “Standards,” “Regulation,” and “Government,” all sound intimidating.
While it’s true that this new legislation is exhaustive and a little intimidating, it’s well worth digging in and learning how it can make your business more accessible to those 80 million potential customers across the EU. And being prepared for the 2025 implementation deadline doesn’t have to be a daunting task – because we’re here to help in two key areas of business communication: Desktop Publishing (DTP) and digital channels (your website and multimedia):
In many ways, you can think about this as a localization effort targeted at people with disabilities – you are simply making the changes needed to connect with their unique communications needs.
If you’ve been in Localization for any length of time, you’re already well acquainted with re-designing sales collateral and manuals to suit the language, text length, and cultural nuances of a new market.
Seen through that lens, we can view the Accessibility Act as simply another DTP adjustment. And, while the standard intends to better communicate with people with disabilities, these changes will make your communications with otherwise abled customers much more straightforward and accessible. A few points to highlight:
This isn’t strictly a disabled issue, but it probably goes without saying that writing website content that sounds like a Ph.D. thesis isn’t generally the best way to make a connection with customers – and it represents an extreme challenge for the cognitively impaired. Instead, make your content easy to understand with the following:
It’s no secret the internet has become vital to nearly everyone in the last decade – and COVID only increased that reliance. While many enjoy ready access, disabled people have been left out of many opportunities.
The good news is, with a few considerations, you can make your website accessible to people with disabilities while also meeting the requirements of the Accessibility Act:
As you can see, each of the steps above considers a different type of accessibility. By incorporating all 7 steps, your site can be accessible to the broadest number of customers – and that is precisely what the EU Accessibility Act is aiming for.
Our specialties include translation and adaptation work in the DTP realm and on websites, apps, and other multimedia. And we have over a decade of experience with both. The latest EU plan simply adds another opportunity to connect with another customer base. We view it as an opportunity rather than a negative requirement for checking the boxes.
And we’ve got the tools and experience to get you up to speed with the new standards without the headaches. Drop us a line. We’d be happy to discuss it with you so your brand can be ready for when the June 28 deadline rolls around in 2025.