You’ve got the translation — you hired translators to convey your message across a range of languages; the job is done. At least…you think.
But are you asking yourself the important questions? Like, are the translations accurate? And are they quality? And is quality important?
At Chillistore, we believe that quality is everything. It’s the difference between an “OK” translation and a great one. It’s the difference between your audience relating to your content and totally missing the intended point. And, it’s the difference between your product or service selling or falling into the void.
So often, translators are rushed, understaffed, and underpaid. They’re paid to translate, translate, translate, and have little to no time to quality control. That’s where we come in. We take translations to the next level, by leveraging our team of experts to work directly with your team and language service providers. Our team is made of international experts across a range of countries and cultures, and each of them brings something unique to our process. When we assess your content or service, we assess it for accuracy — does the translation make sense? And even more than that, are the words or images used going to resonate with people? For example, a concept that’s popular in America might be completely irrelevant to the Brazilian market, and vice versa. Similarly, the phrase “that’s so awkward” carries a lot of colloquial weight in the U.S., but doesn’t translate to the French language and culture. We check your translations for words and concepts that won’t speak to your audience, so that your content will.
We don’t just deal with words on a page. We’re also highly technical, and can take your service and test it to make sure they run smoothly and make contextual sense. We check that your words are consistent across products, services, and platforms, and help craft a tailored SEO strategy.
So why do you need quality? (And by “quality,” we mean Chillistore!) We’re a complete package that works for you and with you. We collaborate directly with your team, and in doing so, bring a range of expertise. We work diligently to understand your goals; your voice; and your message. And then, we help the rest of the world to understand it.
Take out the pain points you’ve been experiencing and prioritize quality. It makes all the difference.Language Quality Assurance