Nimdzi Insights interviewed John Yunker about his 2021 Globalization Report Card. Since 2003, Yunker has created a yearly “benchmark” of the world’s globalization websites, to assess how companies take their websites global. His report card analyzes four simple criteria: Global Navigation, Global/Mobile Architecture, Global Reach, and Localization & Social. Yunker’s consistent methodology has helped companies monitor their best practices. Over the years, the average number of languages supported by companies has more than doubled, from ten to 33, representing an increasing focus on globalization.
Part of building our best practices at Chillistore means understanding global trends, which is why we found this year’s report card so fascinating. Learn more by watching Yunker’s interview here.
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