Diwali is upon us! The Hindu festival of lights is happening on November 4th, and will be celebrated by people all around the world. But what does Diwali celebrate? Well, it’s the victory of good over evil, light over darkness, and happiness over sorrow. It’s essentially a five-day celebration that signifies a fresh start. People typically clean their homes, update their wardrobes, and indulge in treats. At its core, it’s a time to wish friends and family well, and look forward to the year ahead. 

Perhaps you’ve never heard of Diwali, or weren’t aware it’s happening this week? It’s not only fascinating to learn how people and cultures celebrate their traditions, but it’s also crucial to marketing to certain audiences. Chillistore’s International Brand Management services hinge on understanding which cultural references appeal to what audiences, and which do not. They also depend on an understanding of when audiences are reachable and when they are not. Awareness is power, and it leads to better business. Moving into this next year, what will you change along your globalization journey? It’s time to start fresh. 

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