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While the localization industry is no stranger to machine translation, the emergence of Chat GPT has brought the topic of AI, and a plethora of possible marketing applications, into the broader business discussion. And that’s led to some uncomfortable soul-searching:
Can the machines replace…me?
But, once we look at a quick historical lesson on a past emerging technology, we think you’ll be asking a better question:
How can I harness the power of AI to become a more effective email and web marketer?
The Arts & Crafts movement in America that created the iconic bungalow houses that remain so popular was actually a rebellion against the ostentatious results of the industrial revolution’s Victorian Homes.
Machine production made it possible to quickly and easily build huge houses with all manner of factory-produced trim details, ornamental fixtures, wallpaper patterns, and design cues from every style of architecture from the past – all thrown together in a frantic bid to show the newfound possibilities of the industrial revolution. In a word: Clutter.
Technology + Artistry = Elegance
The eye-pleasing, soul-soothing bungalows and prairie homes that came from the Arts & Crafts movement had an entirely different philosophy: the craftsman builders accepted the technology to produce details but integrated that production speed into a cohesive artistic vision that brought appealing design and creature comforts to everyone – with an artistic (human) eye to keep the machine abilities from overdoing it.
How AI can help you skip the clutter and go straight to the crafting.
In any trade, better tools bring a grand vision to life faster and more efficiently. The same goes for email and website content. It’s tempting to view producing blog articles as a sure way to boost search rankings and increase traffic simply because that content hits the keywords and delivers on questions prospects enter into the search engine. But if the content isn’t interesting or relatable, the chances of getting humans to interact with it are slim – especially considering other companies are likely using the same technology. Then it comes down to who has the vision to use the tools most effectively?
With that in mind, here are 5 ways to use AI writing tools to become better and more effective in your marketing communication efforts.
Simply put, the most impressive benefit of AI writing tools is their time savings. Strong website copywriting and email copywriting require extensive investment in research and first-draft writing.
AI copywriting tools can automate many of these tasks, allowing you to create high-quality content in a fraction of the time it would take with traditional methods.
The Research Intern You Always Wanted (But the Budget Never Allowed)
With a few keystrokes, you can have your AI tool quickly analyze your target audience, the topic of your content, and your desired tone and style for website copywriting – and then revise the content for an email template or even a social post.
It can then generate a rough draft you can easily edit and refine to ensure it meets your needs. Just like the difference between cutting lumber with a handsaw versus a shiny new compound miter saw, the AI also becomes an efficiency multiplier that saves you hours of research and writing time.
Facts are powerful tools in all marketing communications. But a good story packs emotional power, and a metaphor can ground a concept in a reader’s mind to help a message stick. It’s this “left brain/right brain” idea that the best copywriters use to maximize results.
Using an AI tool to generate a solid first draft on a topic can give you the framework of facts you need to structure your content. This structure allows you to insert elements of personal experience or trigger additional information from Subject Matter Experts on previous conversations or other anecdotes learned during your job. Integrating these “story elements” into a second draft creates a more lively, enjoyable, and impactful reading experience for your reader.
This idea is quite similar in concept to the Machine Translation model some companies in the localization industry have used with remarkable success: Using AI to make the first draft and then applying a human eye to finalize the translation and solve problem spots in the translation.
By now, we all know search engine optimization (SEO) is critical for increasing visibility online and attracting more traffic to your website. However, adding keyword integration into the writing process creates yet another challenge – and many writers complain aloud that web writing requires them to think simultaneously like a human and a robot.
AI copywriting tools can help. A lot. Tools like Jasper and Chat GPT can analyze your target keywords and phrases and then integrate those keywords into your website copywriting and email copywriting content’s structure and formatting to ensure that it’s optimized for search engines.
With that work out of the way, you can focus on engaging with the human side of the equation.
While, as marketers, we understand individuals make decisions, resources limit us to speaking to segments. AI writing tools can let you create versions of content far faster and easier to create personalized website and email content that resonates with ever-more targeted audiences. These tools can be trained to analyze user data, like demographics, search history, and browsing behavior, to create content tailored to individual user’s interests and preferences.
A simple example of this strategy might be a solar panel company. One side of their business will target an environmentally conscious market, while another will target the preparedness market. But within these two segments, there are further distinctions based on values, lifestyles, and age. Generating six different versions of an email message to target each group will increase the response rate – with little to no extra investment of time in the process.
Now we get to the significant benefit of using an AI writing tool. The extra speed in content generation makes you a far more capable writer. According to the economic model, producing something faster at the same quality level is bound to lower the price.
Traditional website and email copywriting methods can be expensive, as writers bill based on the total time needed to complete the job at the desired quality level. As the old American phrase goes, “Good, fast, or cheap. Pick any two of the three.” With AI copywriting tools automating many of the research and writing tasks and reducing human workload, crafting an elegant, well-written piece of long-form marketing copy without the previous budget considerations is now possible.
Or, put more simply, AI writing tools give you more time for the art and craft of storytelling for the buck.
As is only fitting, considering the subject matter, this blog entry was “hybrid crafted” using a human writer and Chat GPT. The entire “machine-generated” copy (including the original request made of the AI) is below if you care to see the original content and evaluate the results side by side.
It truly is a brave new world of content generation in the localization industry. And if you’d like some help creating an AI copywriting strategy that delivers on quality, and drives results without sacrificing clarity and style, drop us a line. We’d love to chat – human to human – about what the machines can do to help us all improve our communications game.
The ask:
I would like an 800-word blog entry on the top 5 benefits of using AI copywriting tools to help generate website and email content. It should include the following keywords: Copywriting, Website Copywriting, AI copywriting, and Email Copywriting. Do you understand?
The answer:
Copywriting is an essential aspect of any business’s marketing strategy. It involves creating content that communicates a brand’s message, engages its target audience, and drives conversions. However, traditional copywriting methods can be time-consuming and expensive. This is where AI copywriting tools come in. These tools can help businesses generate website and email content quickly and easily, while also saving time and resources. Here are the top 5 benefits of using AI copywriting tools for website and email copywriting:
One of the most significant benefits of using AI copywriting tools is the time savings they offer. Website copywriting and email copywriting can be incredibly time-consuming, as writers must conduct extensive research, draft and revise content, and ensure that it is optimized for search engines. AI copywriting tools can automate many of these tasks, allowing businesses to create high-quality content in a fraction of the time it would take with traditional methods.
For example, an AI copywriting tool can quickly analyze your target audience, the topic of your content, and your desired tone and style for website copywriting or email copywriting. It can then generate a rough draft that you can easily edit and refine to ensure that it meets your needs. This process can save you hours of research and writing time.
Consistency is essential in all areas of business, and website copywriting and email copywriting are no exception. AI copywriting tools can help ensure that your website and email content is consistent across all channels, from tone and style to messaging and branding. This consistency can help establish your brand’s voice and identity, which can lead to increased brand recognition and customer loyalty.
For example, if you use an AI copywriting tool for email copywriting, you can ensure that each email has a similar look and feel, uses the same branding elements, and has a consistent tone and style. This consistency can help build trust and familiarity with your audience, which can lead to increased engagement and conversions.
Search engine optimization (SEO) is critical for businesses that want to increase their online visibility and attract more traffic to their websites. AI copywriting tools can help businesses optimize their website copywriting and email copywriting content for search engines, ensuring that it ranks well in search engine results pages (SERPs).
For example, an AI copywriting tool can analyze your target keywords and phrases, as well as your website copywriting and email copywriting content’s structure and formatting, to ensure that it is optimized for search engines. This optimization can help increase your website’s visibility in SERPs, which can lead to increased traffic and conversions.
Personalization is key to effective marketing, and AI copywriting tools can help businesses create personalized website and email content that resonates with their target audience. These tools can analyze user data, such as demographics, search history, and browsing behavior, to create content that is tailored to individual users’ interests and preferences.
For example, if you use an AI copywriting tool for website copywriting, the tool can analyze user data to create personalized content that speaks directly to individual users’ pain points and needs. This personalization can help increase engagement and conversions, as users are more likely to respond to content that speaks directly to their interests and needs.
Finally, using AI copywriting tools can help businesses save money. Traditional website copywriting and email copywriting methods can be expensive, as businesses must hire professional writers or dedicate staff time to creating content in-house. AI copywriting tools can automate many of these tasks, reducing the need for human writers and decreasing the time and resources required to produce high-quality content.
For example, if a business were to hire a professional copywriter for website and email copywriting, it would need to pay the writer a substantial fee for each project. However, with AI copywriting tools, businesses can generate content quickly and easily, without the need for a professional writer. This can help businesses save money on copywriting costs, while still producing high-quality content that engages and converts their target audience.
In conclusion, AI copywriting tools offer numerous benefits for businesses looking to improve their website and email copywriting. From time savings and consistency to improved SEO, personalization, and cost savings, these tools can help businesses generate high-quality content quickly and easily, while also saving time and resources. By utilizing AI copywriting tools, businesses can focus on other important aspects of their marketing strategy, while still creating engaging and effective website and email content that drives conversions and increases revenue.
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