Adobe’s Director of Globalization, Jean-François Venreusel, gave an insight-filled talk about globalization, and why it’s so important in product management. According to Venreusel, companies “leave money on the table” when they fail to bring their products global. They also open up opportunities for competitors to swoop in and dominate the market. When globalizing, companies need a two-fold approach: the “business side” and the “go-to market strategy.” Each market is different, and companies need to be extremely aware of these differences if they’re going to globalize.

Vanreusel also discusses the importance of localization in his talk. He cites that 40% of users won’t buy a product if it’s not available in their language. So, while English may be “universal,” it’s not always the language in which people want to experience products. 

Vanreusel’s talk is music to Chillistore’s ears! After all, globalization and localization are our bread and butter (chili butter, that is!). Reaching audiences around the world is a crucial part of conducting business, but we understand the process can include several pain points. We’re here to minimize those. Our team helps companies address a range of audiences on a daily basis. We know what culturally relevant information to include, which information won’t resonate, and how to make local audiences feel seen, heard, and understood. We walk clients through the process, from conception to testing and review, to make sure their products run smoothly in each target market. Music to your ears? We hope so!