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Contact Us

Ardilaun Court, St Stephen’s Green,
Dublin 2, Ireland

info@chillistore.com

How our copywriting services stand apart.

Content with purpose.

Audiences expect all branded content to sound natural and accessible, and to follow local culture and behaviour. While we can always rely on the source language as a reference, it’s sometimes more interesting to gather the basic information and compose the content from start to end in the target language.

Our team of writers works with internal departments to create original content that maintains the localized voice. This approach is especially important for sales and marketing pieces, for which translation should follow a content strategy. Our writers liaise with stakeholders and draw from their own creative banks, to create fresh material that achieves the client’s purpose, while also staying true to the target audience’s needs. 

Chillistore offerings:

  • Provide copyrighted content — we take your local market into consideration when building marketing materials. We create everything from blog posts to website taglines, and we conduct the necessary research for specific languages.
We exist for your copywriting needs. Read more about how we stand apart.

What We Do

Client-driven solutions

Find out more about our work.

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Reporting on creative content.

How is creativity measured?

Description: Marketing and creative content (such as blog posts and campaigns, social media content, or banners) require a different measure of quality. We know this.

Traditional standards measures might feel creatively limiting; however, marketing translation does require a touch of spice. It needs to sell, while also being fun, fluent, or both. We can develop a tailored review measure for this type of content, taking the specific requirements of each marketing workflow into consideration. Our reviewers will work with your team to develop a creative brief, which they’ll use as a quality measure. If the content strays from the creative guidelines, it will be subject to editing. Our writers are fluent in understanding creative nuances across a variety of projects and cultures, and want to make your content stand apart from the crowd.

Chillistore offerings:

  • Create a measure of quality — creative content is different from other content because it requires more flexibility in evaluation. We’re mindful of your creative content needs and won’t assess your translations like a regular reviewer might. We’ll create a measure of quality that’s unique to your creative needs.
  • Build a report — after identifying a quality measure for your team, we build a report. We understand that creativity requires accepting certain terms, phrases, and uses, and clarifying (or removing) others. Our goal is to maintain as much as the original message as possible.
We exist help you build quality creative content. Read more about how we stand apart.

What We Do

Client-driven solutions

Find out more about our work.

WORK WITH CHILLISTORE

Let’s build something great together

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Inclusive content.

Language for everyone

Sometimes, a certain message doesn’t translate well to a market or culture. One of the recurring challenges of working with languages is respectfully navigating different topics. Language is, after all, part of people’s identities. 

One of our company goals is to bring those discussions to the center of the content we review and create. We provide market-relevant and inclusive content via curation, cultural advisory, accessibility review, and collaboration with sensitivity readers. Accepting that language should reflect people — their needs, identities, and choices — is our first step at Chillistore. We are passionate about finding solutions that transition away from old, stale systems, and move toward modern and inclusive solutions; and we’re proud to walk how we talk. Internally, we host Bias and Compassion workshops for our freelancers, where we discuss the importance of inclusive, diverse language. We then work to implement this language across everything we do. After all, diversity is in our DNA.

Chillistore offerings:

  • Provide relevant advice — we provide both linguistic and cultural advice regarding your translations. We’re mindful of which terms and phrases won’t work in certain contexts, and we assess with a variety of groups and intersections in mind. We also make sure the translation is true to the original content’s mission.
  • Provide research — we employ local researchers to identify relevant cultural information, and to create strategy reports you can use to be more inclusive in a particular language. 
We exist to assure your content speaks to everyone. Read more about how we stand apart.

What We Do

Client-driven solutions

Find out more about our work.

WORK WITH CHILLISTORE

Let’s build something great together

CONTACT US

Quality source review.

Considering quality from the start

Description: It’s well-known that in localization, quality management starts from the source. Including source review in your regular workflow can mitigate several pain points in the localization cycle, by facilitating early-term harvesting or query resolution; helping with descriptions of tags or idiomatic expressions; and flagging content that might be deemed difficult or insensitive in other cultures.

By reviewing content early on, we make sure the core message is well captured, understood, and represented. When the core message is at the heart of the process, the translation output is more accurate and relatable for the target audience. 

Chillistore offerings:

  • Anticipation — we read the source content and try to anticipate issues for translation, such as difficult language and things that don’t make sense in the cultural context. 
  • Term harvesting — we look at the source and find terms that will likely be put into the glossary. This way, translators already have pertinent information before they begin translating. 
We exist to anticipate your content needs. Read more about how we stand apart.

What We Do

Client-driven solutions

Find out more about our work.

WORK WITH CHILLISTORE

Let’s build something great together

CONTACT US