How our copywriting services stand apart.

Content with purpose.

Audiences expect all branded content to sound natural and accessible, and to follow local culture and behaviour. While we can always rely on the source language as a reference, it’s sometimes more interesting to gather the basic information and compose the content from start to end in the target language.

Our team of writers works with internal departments to create original content that maintains the localized voice. This approach is especially important for sales and marketing pieces, for which translation should follow a content strategy. Our writers liaise with stakeholders and draw from their own creative banks, to create fresh material that achieves the client’s purpose, while also staying true to the target audience’s needs. 

Chillistore offerings:

• Provide copyrighted content — we take your local market into consideration when building marketing materials. We create everything from blog posts to website taglines, and we conduct the necessary research for specific languages.

Keeping the right amount of spice in your selling message

Marketing content such as blog posts and campaigns, social media content, or banners present a localization conundrum all its own: Not only do these messages have to be technically accurate and consistent with your other content, but they also have to be just as engaging, persuasive and emotionally appealing to your new market as it is at home. 

To make this happen, we augment the traditional content translation standards with an extra tool: The Local Market Creative Brief. Our reviewers start with your home-market’s brand standards and work with you to create a specifically tailored “recipe” for the voice and tone considerations in all in-market communications. The goal? Translate the brand promise into a relevant message for the local market – and then keep it consistent as the content in your local marketing mix grows.

If any new content is straying from the creative guidelines, it can easily be edited to return to the standards. And rest easy: our writers are fluent in understanding creative nuances across a variety of projects and cultures.

The result?  Culturally appropriate and emotionally appealing creative content to set your brand apart from the crowd.

Seasonings on offer:

Qualitative measurement structure — creative content is different from other content because it requires more flexibility in evaluation. We’re mindful of your creative content needs – and we adjust our translation assessment accordingly to create a measure of quality unique to your creative needs.

Building in-market brand guardrails— after identifying a quality measure for your team, we create a guide for your marketing communications. We understand that creativity requires accepting certain terms, phrases, and uses, and clarifying (or removing) others. Our goal is to maintain as much of the original message as possible.

Adjusting your brand’s flavor to suit the local tastes

Not every message translates well to a new market. Respectfully navigating different topics and understanding the nuances of cultural identity is the key to tailoring your creative message for maximum appeal.  

Accepting that language should reflect people — their needs, identities, and choices — is our first step at Chillistore.  Then we provide market-relevant and inclusive content via curation, cultural advisory, accessibility review, and collaboration with sensitivity readers. 

We’re passionate about finding inclusive solutions to communication challenges, and we’re proud to walk how we talk. Internally, we host Bias and Compassion workshops for our freelancers, where we discuss the importance of inclusive, diverse language. We then work to implement this language across everything we do. After all, diversity is in our DNA.

The result? Inclusive messaging that’s culturally sensitive and right at home with your new customers.

Seasonings on offer:

Relevant advice at the ready — we provide both linguistic and cultural advice regarding your translations. We’re mindful of which terms and phrases won’t work in certain contexts, and we work with a variety of groups and intersections in mind. We also make sure the translation is true to the original content’s mission.

Provide research — we employ local researchers to identify relevant cultural information, and to create strategy reports you can use to be more inclusive in a particular language.

Flavorful content that connects, tailored directly to your market’s tastes

With so many brands going international, it’s never been more important for your branded content to sound natural and accessible to the market – not to mention mirror the local culture and behavior.  And, while we can always rely on the source language as a reference, it’s sometimes more impactful to gather market data and observations and compose the content from start to end in the target language.

Our team of writers works with internal departments to create original content that maintains the localized voice. This approach is especially important for sales and marketing pieces where conveying emotion, humor, and personality to get the sale are so critical. 

Our writers work with stakeholders and draw from their own creative experience to create fresh material that achieves the client’s purpose while staying true to the target audience’s needs. 

The result? A more impactful message for customers – and greater sales return for you.

Seasonings on offer:

Provide impactful, on-brand content — we take your local market into consideration when building marketing materials. We create everything from blog posts to website taglines, and we conduct the necessary research for specific languages.