Creative Localization & Inclusion
Reporting on creative content.
How is creativity measured?
Description: Marketing and creative content (such as blog posts and campaigns, social media content, or banners) require a different measure of quality. We know this.
Traditional standards measures might feel creatively limiting; however, marketing translation does require a touch of spice. It needs to sell, while also being fun, fluent, or both. We can develop a tailored review measure for this type of content, taking the specific requirements of each marketing workflow into consideration. Our reviewers will work with your team to develop a creative brief, which they’ll use as a quality measure. If the content strays from the creative guidelines, it will be subject to editing. Our writers are fluent in understanding creative nuances across a variety of projects and cultures, and want to make your content stand apart from the crowd.
- Create a measure of quality — creative content is different from other content because it requires more flexibility in evaluation. We’re mindful of your creative content needs and won’t assess your translations like a regular reviewer might. We’ll create a measure of quality that’s unique to your creative needs.
- Build a report — after identifying a quality measure for your team, we build a report. We understand that creativity requires accepting certain terms, phrases, and uses, and clarifying (or removing) others. Our goal is to maintain as much as the original message as possible.
What We Do
Find out more about our work.