Director of International SEO
As Chillistore’s Director of International SEO, Sarah audits existing SEO strategies and helps guide new ones, tailoring them to fit cultural nuances and company goals. Based in Dublin, Sarah started life as a military-trained translator and then made the transition to digital marketing. She worked as head of marketing for a Czech-based LSP and then went on to set up her own digital marketing agency that specialized in multilingual SEO. Her agency won numerous European search awards and was named the 2nd best start-up in Ireland. After handing the ropes over to her husband, she worked for a large global content agency, setting up their digital marketing service offering from scratch. For the last three years, she’s also been teaching international SEO and social media to localization Master’s students at the University of Strasbourg.
A self-confessed cat lady, in her free time Sarah loves painting, music, make-up, and learning languages. She also speaks Yiddish! Her preferred level of spice? Spicy! She loves smoked Hungarian paprika and is always adding it to Irish dishes.